Your privacy check
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What's my IP Address?
Your Internet Protocol (IP) address is your unique number used by your device to communicate with other devices through the internet network. Information and data passes from one device to another after identifying the IP address of both sender and receiver.
With your IP address others can see where you are, anyone can see location of your device and other information that passes through that address.
Your IP address can quite accurately show the country, region and city from which you are connecting to the internet in real time, passing along extra date like information about your ISP (Internet Service Provider), hostname, etc.
Even tho your IP address can not reveal your exact physical address without subpoena, snoopers and data collectors can combine data about your online activity to get a profile of who is accessing the internet from specific IP address.
Websites you visit
Your ISP and websites themselves can monitor and track all websites you visit>. In some countries ISPs are required by law to log internet activity and collect data of their clients communications.
Such data can always be obtained with subpoena for example, they can get all your personal details including name, address, phone number, credit card details and more.
Advertisers can track ads your click and then use this data for further advertising and profiling.
Associating your IP with your activity provides advertisers insight about your preferences, interests, brands, etc... which can be used to serve your highly-targeted advertisements.
How to protect yourself?
There are various ways of masking your IP address so it would appear you're accessing internet from another city, state or even another country.
Most commonly used nowadays are proxy servers and VPNs (virtual private networks) as they would allow you to access internet without actually revealing your location. This way your data is protected against snoopers, cybercriminals, advertisers, etc...